The US is home to millions of Hispanics, making Spanish SEO interesting to a range of brands. However, Spanish SEO must consider more than translation.
Fintech in Latin America Investors and economists have projected the rise of fintech in Latin America for some time. In 2017, Latin America was recognized as a region badly in need of banking [...]
Cryptocurrency in Latin America Cryptocurrency in Latin America is going to be a recurring news topic. El Salvador made news this week, becoming the first country in the world to make Bitcoin [...]
Mexico continues to inspire and attract startups, investors, and businesspeople from around the globe. For example, as of February, 26,000 fintech companies exist worldwide and 40% reside in the [...]
“Should I invest in Latin America?” Yes. Let me use the rest of the article to explain why. Banking in Latin America Latin America lacks traditional banking options that are more common in North [...]
Only China and India surpass Mexico when it comes to the number of remittances. A remittance is a transfer of money. Remittances are among Mexico’s top sources of foreign exchange. Since [...]
English to Spanish Translation Tips One or two awkward experiences in using Google Translate has your marketing team desperately seeking English-to-Spanish translation tips. A novice quickly [...]
Hispanic Marketing Strategy for Luxury Brands Hispanic marketing strategy requires attention to detail. Basic English-to-Spanish translation does not work well as you’ll learn below. Even [...]
English-to-Spanish PPC Strategies Our PPC specialist was handed 600 keywords related to an English-to-Spanish PPC campaign. Guess how many out of the 600 got validated? Just seven percent! And, [...]