How to Market to Spanish Speakers in Texas: State of Search Presentation

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At State of Search, I made the case that every business that operates in Texas should have a …

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ccTLD’s in Latin American Search Engine Results: A Case Study

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Does using a ccTLD help your Spanish SEO in Latin America? Zeph Snapp and Altura Interactive dug into the data to understand what REALLY matters.

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Being a Mozcon Community Speaker: A Look Inside

I stood there for a second, enjoying the moment. Not really moving, just savoring the feeling of being in this place. With these people. Remembering that this combination of hard work, opportunity and good fortune might never be repeated.

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Mobile Content and Hispanic Marketing Tips: SearchFest Presentation

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If you are interested in marketing to Spanish speaking Hispanics in the US, mobile content is a great place to start. In this presentation I share some tips on how to configure your content so that it is compelling and well presented.

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Let’s Fix CuidadoDeSalud.gov, and a Translation Tangent

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An in depth look at the CuidadoDeSalud Website, and simple fixes that can be accomplished quickly. Also, a review of different translation methods for large organizations.

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Using Personas to Improve Spanish Digital PR

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This is the slide deck from my State of Search presentation “Using Personas to Improve Spanish Digital PR”.

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SEO as a Business: An Interview with Tracy Beach from Portent

This is an interview with Tracy Beach from Portent and is the first in a series of posts that consider SEO as a business enterprise.

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Tú & Usted: How to Properly Address Spanish-Speakers (infographic)

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Spanish language forms relevant to your marketing campaign, the different use of “You” in Spanish: Tú and Usted.

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You Need a Spanish Language Website (Yes, I’m talking to you)

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A few days ago I read this excellent article about Hispanic assimilation by Jose Villa.  Basically, his …

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SEO as a Business: Hiring For SEO

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This is part of a series of posts discussing the business side of SEO.  

I’ve …

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