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Mistakes Brands Make Online When Engaging the Hispanic Market in Spanish

In this post we will highlight a few areas that you should look out for when your website has been translated to Spanish and some mistakes brands usually make.

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Case Study: Hispanics SERPs in USA

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For some time we’ve been reading about how many of the most important companies in the United States are focused on to serving Hispanic consumers. Given its size and economic importance, it is trendy among marketers to highlight the importance of providing relevant content to target the Hispanic market. Unfortunately, this is not reflected in the SERPs.

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2015 Calendar: Add the most important dates for Mexico, Spain and USA

We collected relevant dates in a digital calendar for countries such as United Sates, Spain and Latin America, especially in Mexico; this way you can adapt and create quality content.

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How to Market to Spanish Speakers in Texas: State of Search Presentation

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At State of Search, I made the case that every business that operates in Texas should have a …

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ccTLD’s in Latin American Search Engine Results: A Case Study

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Does using a ccTLD help your Spanish SEO in Latin America? Zeph Snapp and Altura Interactive dug into the data to understand what REALLY matters.

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Being a Mozcon Community Speaker: A Look Inside

I stood there for a second, enjoying the moment. Not really moving, just savoring the feeling of being in this place. With these people. Remembering that this combination of hard work, opportunity and good fortune might never be repeated.

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International SEO Basic Resources

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Here is a list of resources and marketing tools that you cannot forget when you are making your international strategy.

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Let’s Fix CuidadoDeSalud.gov, and a Translation Tangent

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An in depth look at the CuidadoDeSalud Website, and simple fixes that can be accomplished quickly. Also, a review of different translation methods for large organizations.

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Using Personas to Improve Spanish Digital PR

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This is the slide deck from my State of Search presentation “Using Personas to Improve Spanish Digital PR”.

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SEO as a Business: An Interview with Tracy Beach from Portent

This is an interview with Tracy Beach from Portent and is the first in a series of posts that consider SEO as a business enterprise.

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