Tú & Usted: How to Properly Address Spanish-Speakers (infographic)

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Spanish language forms relevant to your marketing campaign, the different use of “You” in Spanish: Tú and Usted.

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Data Sets for Content Marketing in Spanish

We’ve put together these data sets as a resource for anyone planning to do Content Marketing in Spanish.

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You Need a Spanish Language Website (Yes, I’m talking to you)

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A few days ago I read this excellent article about Hispanic assimilation by Jose Villa.  Basically, his hypothesis is …

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SEO as a Business: Hiring For SEO

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This is part of a series of posts discussing the business side of SEO.  

I’ve …

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Quick Wins in Spanish SEO

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Whenever we bring a partner on board, especially if they are an agency, the first question is always …

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Hispanics Are The Best Customers

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A large marketing website recently published an article talking about how Hispanics are ignored by companies that invest …

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International SEO: 5 Things to Get Right

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You know the signs.  Maybe your company has started opening branches in other countries, you’ve seen an uptick …

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Mole, Rand, and Relationship Marketing In Mexico

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To most people mole is something that they order in a restaurant.  To me, it’s like mothers milk.  See, my …

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A Glass Half Full Approach to MozCon

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So let’s get this out of the way first.  Mozcon was an amazing conference.

The sessions …

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Spanish SEO keyword research on a budget

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Whether you are considering outsourcing your Spanish SEO projects, or have decided to keep the project in house, this …

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