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Mistakes Brands Make Online When Engaging the Hispanic Market in Spanish

In this post we will highlight a few areas that you should look out for when your website has been translated to Spanish and some mistakes brands usually make.

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How to Market to Spanish Speakers in Texas: State of Search Presentation

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At State of Search, I made the case that every business that operates in Texas should have a …

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Mobile Content and Hispanic Marketing Tips: SearchFest Presentation

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If you are interested in marketing to Spanish speaking Hispanics in the US, mobile content is a great place to start. In this presentation I share some tips on how to configure your content so that it is compelling and well presented.

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