Here is a list of resources and marketing tools that you cannot forget when you are making your international strategy.
ccTLD
The International SEO Checklist
A step-by-step guide from Aleyda Solis. It identifies the SEO and development potential of an internationally targeted site.
Folders vs Subdomains vs ccTLD in International SEO – An Overview
In this post by Jesper Jorgensen, you’ll find solid information on International SEO optimization.
International SEO: Where to Host and How to Target – Whiteboard Friday
This article gives more specifics on International SEO.
Should I use ccTLDs for sites not targeted to those countries?
In this video, Matt Cutts shows how to choose an ideal site for ccTLDs.
Hreflang
Getting hreflang Right: Examples and Insights for International SEO
Dashed line hreflang = “x” code is used by Google to offer search users the appropriate language or regional URL. David Sottimano explains why using hreflang is indispensable for International SEO.
Best practices and common mistakes in SEO
This Hangout by Google Webmasters talks about common SEO mishaps and gives some news about hreflang.
flang
From Dejan Tools, it verifies if a site contains hreflang code. It’s very easy to use- just drop the URL in the search bar to validate. These screencaps give an idea of its simplicity:
A free tool by Aleyda Solis that creates hreflang code specific to language and region. It also allows you to export the results in Excel.
Provides hreflang tools helpful for Spanish speakers. Nudo is composed of two tools.
The first allows you to validate the code in individual or multiple URLs. It gives hreflang, language, and canonical URL search results.
The second tool is a hreflang code generator. Choose your language and region and it will generate code to add to your site. It can be adjusted to multiple language and regions, and it also creates canonical URL codes.
Personas
The Persona-Driven Keyword Search Process
According to Mike King, personas are a way to segment the market. The process is a combination of data building and using target archetypes.
Using Personas to Improve Spanish Digital PR
Personas help define and relate to your ideal client. This article gives strategies for bringing customers to products in human and authentic ways.
Crowdsourcing
Crowdsourcing is opening traditional employee or contractor duties to an outsourced community. Tasks become collaborative rather than individual, which can speed up productivity.
Duolingo
A free text translation platform. It’s designed to help translate web pages and documents while teaching you a new language.
Translation
Comprehensive guide to English idioms and colloquialisms. It’s useful for non-native English speakers who want to learn about common usage. It’s also for great for native English speakers unfamiliar with particular dialects.
Wordreference is a slick translation dictionary and a helpful tool for performing outreach. Its forums can be particularly helpful when you’re at a loss for the right word or phrase to use.
Content Promotion
Link Prospector is a link building tool. It’s designed to search for keywords and report sites with overlapping themes. It’s very useful for looking at blogs that allow guest posts or perform link reclamation.
Of the many tools for SEO analysis and prospect searching, BuzzStream stands out for its ability to collect contact information and conduct outreach on one platform. You can sift sites for email, Facebook, and Twitter contacts.
Nudo is designed to help Spanish speaking marketers contact Hispanic web prospects. It’s great for performing SEO, link building, or outreach. You can enter prospects, manage contacts, coordinate email marketing campaigns, or simply identify the metrics of a website.
Analyzes backlinks from any website. It lets you know whether sites are linking to you or your competition, making it superb for mapping link creation strategies.
Open Site Explorer allows you to observe a site’s internal and external links. This lets you know where the links come from, what type they are, and the keywords used. It also tracks popularity and authority metrics like domain authority, page authority, and social media exposure.
Keyword research
How to Win Big in International SEO: Assume Nothing (and Definitely Don’t Stereotype)
Eli Schwartz explains the fundamentals of keyword research. Particular attention is paid to its role in SEO campaigns and International SEO.
Spanish SEO keyword research on a budget
This article outlines the complete process of keyword research. A search engine’s intention, search volume, and keyword specificity must all be considered.
AlchemyAPI is a free tool that lets you find a page’s keywords, entities, taxonomies and concepts. Also shows the URL’s “feeling”- positive, negative, or mixed.
This tool performs full research only on English sites. However, partial research on Spanish pages can help you glean some strong keyword candidates.
Ubersuggest is a tool that helps you increase the volume of keywords. Based on Google Instant, it’s particularly useful for creating keyword modifiers and variations.
More information can be found in the post Keyword Research en español usando Übersuggest y ScrapeBox.
SuggestMrx is found within the tools section ofMerlinox, and it’s very similar to Ubersuggest. Simply enter a term and it will suggest modifiers for it. Among its features, it lets you specify a Google search by continent and language.
This tool increases your keyword lists and variations while researching search volume and keyword competition. Learn how to use the Keyword Planner Tool inSpanish and English.
Each tool has its own characteristics. Here we make only a basic explanation of them, do not forget to check them all so you can start with all your International SEO campaign.
Data Sets
We’ve put together these data sets as a resource for anyone planning to do Content Marketing in Spanish. The fact is, your data visualization is going to fall flat on its face if the data source isn’t great. Our intention is that this be a living document. Every time we find a data source from Latin America, it will be posted here. In fact, please feel free to contribute to this post in the comments!
So, without further ado, let’s look at all the sexy data!
ARGENTINA
- Site: Instituto Nacional de Estadística y Censos
- Site Description: This website brings together all of the official data gathered and released by the government of Argentina.
- Topics: Geography, Infrastructure, Population, Standard of Living, Income, Jobs, Education, Science, Health, Public Safety, Tourism, Culture.
BOLIVIA
- Site: Sistema Nacional de Información Estadística de Bolivia
- Site Description: Oficial statistics from the government of Bolivia.
- Topics: Economics, Demographics, Social, Environment, Census.
CHILE
- Site: Instituto Nacional de Estadísticas
- Site Description: Official statistics from the government of Chile.
- Topics: Prices, Jobs, Income, Economics, Social, Demographics.
COLOMBIA
- Site: Departamento Administrativo Nacional de Estadística (DANE)
- Site Description: Official statistics for Colombia.
- Topics: Labor, Prices, Population, Demographics, Social, Industry, Domestic Commerce, International Commerce, Services, Construction, Fishery, Environmental, Technological, Innovation, Education, Culture, Government.
COSTA RICA
- Site: El Instituto Nacional de Estadística y Censos
- Site Description: Official Statistics for Costa Rica.
- Topics: Population, Demographics, Employment, Social, Economics, Fishery, Environmental, Information Technology, Housing.
CUBA
- Site: Oficina Nacional de Estadísticas e Información
- Site Description: Official Statistics for Cuba.
- Topics: Geography, Environmental, Population, Institutions, Finances, Employment, Industry, Construction, Investment, Transportation, Tourism, Economy, Science, Technology, Communication, Education, Health, Culture, Sports.
ECUADOR
- Site: Instituto Nacional de Estadísticas y Censos
- Site Description: Official Statistics for Ecuador.
- Topics: Population, Housing, Economics, Environmental, Social, Technology.
EL SALVADOR
- Site: Dirección General de Estadísticas y Censos DIGESTYC
- Site Description: Official Stats for El Salvador.
- Topics: Economics, Social, Business, Population, Housing, Culture, Crime.
ESPAÑA
- Site: Instituto Nacional de Estadísticas
- Site Description: Official Statistics for Spain.
- Topics: Environment, Population, Social, Economy, Technology, Agriculture, Industry, Energy, Construction, Services.
GUATEMALA
- Site: Instituto Nacional de Estadística
- Site Description: Official Statistics for Guatemala.
- Topics: Prices, Environment, Population, Social, Economy, Fishery, Gender, Indigenous.
HONDURAS
- Site: Instituto Nacional de Estadística
- Site Description: Official Statistics for Honduras.
- Topics: Geography, Economy, Agriculture, Health, Education, Housing, Poverty, Population, Labor, Income, Gender, Technology.
MÉXICO
- Site: Instituto Nacional de Estadística y Geografía
- Site Description: Official Statistics for México.
- Topics: Prices, Employment, Economics, Science, Technology, Environmental, Social, Government, Population, Housing.
NICARAGUA
- Site: Instituto Nacional de Información y Desarrollo
- Site Description: Official Statistics for Nicaragua.
- Topics: Economy, Population, Social.
PANAMÁ
- Site: Instituto Nacional de Estadística y Censo
- Site Description: Official Statistics for Panamá.
- Topics: Population, Economy, Social, Cultural, Environmental, Politics, Crime, Housing, Fishery, Weather.
PARAGUAY
- Site: Dirección General de Estadísticas, Encuestas y Censos
- Site Description: Official Statistics for Paraguay.
- Topics: Economy, Social, Population.
PERÚ
- Site: Instituto Nacional de Estadística e Informática
- Site Description: Official Statistics for Perú.
- Topics: Economics, Social, Population, Housing.
PUERTO RICO
- Site: Instituto de Estadísticas de Puerto Rico
- Site Description: Official Statistics for Puerto Rico.
- Topics: Population, Economy, Health, Education, Social, Environment.
REPÚBLICA DOMINICANA
- Site: El Portal de las Estadísticas Dominicanas
- Site Description: Official Statistics for the Dominican Republic.
- Topics: Population, Economy, Social, Environmental, Housing.
URUGUAY
- Site: Instituto Nacional de Estadísticas
- Site Description: Official Statistics for Uruguay.
- Topics: Economy, Prices, Income, Population, Housing, Unemployment.
VENEZUELA
- Site: Instituto Nacional de Estadísticas
- Site Description: Official Statistics for Venezuela.
- Topics: Population, Economy, Social, Environment.
General Data Bases
If you are looking for regional resources, here are some sites we recommend:
UNICEF has a great database that includes resources on many countries.
Categories: Economy, Social, Infants.
The World Bank gives Access to over 2,000 data points for 209 countries. It is seriously awesome.
This might be the best resource for those who want to build content aimed at Latin America. The IDB has statistics and indicators for all countries in Latin America and the Caribbean.
Categories: Government, Population, Indigenous, Female Empowerment, Legislation and much more.
Then again, if you don’t want to do it yourself, get in touch, and we can do it for you!