By: in Hispanic Marketing
Nov 18, 2014

How to Market to Spanish Speakers in Texas: State of Search Presentation

At State of Search, I made the case that every business that operates in Texas should have a Spanish language presence online.  Then I showed how to validate the market fit, and finally, gave some tactics on how to do the work.  Here are some of the resources I used to build this, in case you want to dig deeper.

Here are the slides, enjoy!

These are data sets from Latin America that we’ve used to build content in the past.  While most of them are in Spanish, data is pretty easy to understand.

I mentioned the ccTLD study that we did, trying to understand what kinds of sites rank in Latin American countries.  The results surprised us, and were quite interesting.

If you want to learn a bit more about who Santa Ana was, this is a good place to start.

This is how that rat bastard sold a chunk of land to the US for his own profit.

Yay!  US census data!





About Zeph Snapp

Zeph Snapp is the CEO and founder of Altura Interactive, a digital marketing agency focused on helping international companies reach Spanish speakers in the US and Latin America. His data driven, customer-centric approach has been trusted by brands like Expedia and Shopify. His work has been featured in top industry blogs like Moz, RavenTools and Outspoken Media.

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