How to Market to Spanish Speakers in Texas: State of Search Presentation

Zeph Snapp

At State of Search, I made the case that every business that operates in Texas should have a Spanish language presence online.  Then I showed how to validate the market fit, and finally, gave some tactics on how to do the work.  Here are some of the resources I used to build this, in case you want to dig deeper.

Here are the slides, enjoy!

http://bit.ly/data-sets-spanish

These are data sets from Latin America that we’ve used to build content in the past.  While most of them are in Spanish, data is pretty easy to understand.

http://bit.ly/cctlds-latin-america

I mentioned the ccTLD study that we did, trying to understand what kinds of sites rank in Latin American countries.  The results surprised us, and were quite interesting.

http://en.wikipedia.org/wiki/Antonio_L%C3%B3pez_de_Santa_Anna

If you want to learn a bit more about who Santa Ana was, this is a good place to start.

http://en.wikipedia.org/wiki/Gadsden_Purchase

This is how that rat bastard sold a chunk of land to the US for his own profit.

Yay!  US census data!

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