If you are interested in marketing to Spanish speaking Hispanics in the US, mobile content is a great place to start. In this presentation I share some tips on how to configure your content so that it is compelling and well presented.
The main thrust of the presentation is that for most startups and SMB’s, creating dynamically served pages for every device size is simply unworkable. This means that we need to consider alternate methods that don’t distort the message.
Please send me your comments and questions, I’ll be glad to help however I can!
Zeph Snapp is the CEO and founder of Altura Interactive, a digital marketing agency focused on helping international companies reach Spanish speakers in the US and Latin America. His data driven, customer-centric approach has been trusted by brands like Expedia and Shopify. His work has been featured in top industry blogs like Moz, RavenTools and Outspoken Media.