Spanish SEO Services

You’re interested in expanding the reach of your marketing to include a higher percentage of Hispanic populations throughout America and/or Latin America.

This is what happens when clients come to us for help:

We discuss whether they want to target Hispanic consumers in America, Latin America, or beyond.

From there, the Spanish SEO services are custom fit to your needs, budget, and cadence.

In summation, Spanish SEO consists of Hispanic content marketing, Spanish PPC, translation (transcreation), and social promotion.

Why Consider Spanish SEO Services

You may have potential clients throughout America that seek your services and goods yet your web properties are not optimized for Spanish searchers or readers.

We do the keyword research to validate modified or newly created web pages, which presents new opportunities to attract Hispanic consumers.

Secondly, you may be curious about marketing existing product and services throughout LATAM. However, you’re not familiar with native language differences and customs.

For example, Spanish is spoken differently in Mexico versus Venezuela. That’s not to say each location hosts respective opportunity; yet, the language and approach should be revised to fit consumers in particular locales.

Spanish SEO Meets Localization

Using the same keywords makes sense whether you’re selling in Mexico or Spain since consumers in both places speak Spanish, right?

Wrong.

Often, brands rely on basic translation to convert keywords from English-to-Spanish. This is an inefficient and ineffective way to go about Spanish keyword research.

Our Spanish SEO process accounts for local language and behavior. That way, your SEO campaign remains agile enough to make optimal impact on Hispanics across the globe.

However, many brands (even large established ones) do a poor job in applying Spanish SEO, misunderstanding how to relate to buyers in a different language as well as location.

Partnering with  Altura introduces you to new markets and ensures your messages captivate and convert intended audiences.

Learn more about How to Do Spanish SEO.

Hispanic Content Marketing

Your Spanish SEO services start with an audit of existing content and properties. This process targets and remedies any translation mistakes present in your marketing assets.

Integrated with our Spanish content marketing services, we ensure your branding remains intact while we optimize ads, pages, and brand messages for select Hispanic audiences.

Transcreation is the special ingredient that puts the pizazz in Spanish SEO services. Transcreation aligns your brand messaging with respective Hispanic countries, regions, and locales.

Read more about Spanish Translation vs Transcreation

Spanish Translation Style Guide

For those unfamiliar with the language, our style guide helps us define your brand’s voice, personality, and tone. This helps with the localization and transcreation process, for words, phrases, and expressions may change due to translation.

Our process ensures your brand is sending its intended message in a manner tailored for Hispanic consumers.

Read more about Why and How to Create a Style Guide

Spanish PPC

Our Spanish PPC expert was once given 600 English keywords to translate into a Spanish ad campaign. After scrubbing for optimal performance, they found only 7% of those words were good enough to use in the Spanish PPC campaign.

Furthermore, brands benefit from blending English and Spanish-based PPC keywords. Our keyword research considers your ROI and overall Spanish SEO goals.

Read more about Spanish Keyword Research