This is the slide deck from my State of Search presentation “Using Personas to Improve Spanish Digital PR”. If you have any questions or comments, I’d love to hear them!
Zeph Snapp is the CEO and founder of Altura Interactive, a digital marketing agency focused on helping international companies reach Spanish speakers in the US and Latin America. His data driven, customer-centric approach has been trusted by brands like Expedia and Shopify. His work has been featured in top industry blogs like Moz, RavenTools and Outspoken Media.