Get to know our team and our story

Hispanic Digital Marketing Experts

Unlock the Full Potential of the Hispanic Market with Altura Interactive

Our team of digital marketing experts will guide you through the intricacies of regional and local cultures, ensuring that your brand messages resonate with your target audience. We don’t just offer translation services; we craft customized messages tailored to each market. Let us help you achieve your business goals in the Spanish-speaking world.

About Us

Our team is made up of experienced digital strategists, marketers, and content creators who live and work in communities of Spanish-speaking people across Latin America and the US. We don’t just speak the language; we understand the nuances and cultural differences that can affect the success of your digital marketing campaigns. With a data-driven approach and a commitment to delivering results, our team is dedicated to helping your business achieve success in the Spanish-speaking market.

Committed Partners

We’re more than just a digital marketing agency. We’re a team of entrepreneurial-minded people who understand the value of reliable partnerships. Our commitment to accountability and transparency is at the core of everything we do. We take pride in building long-lasting relationships with our clients, ensuring that we’re always there to help them achieve their goals.

Expert Transcreators

Don’t settle for basic translations. At Altura Interactive, we understand that Spanish-speaking audiences are diverse and require customized messaging that speaks to their unique cultures and behaviors. Our team of dedicated professionals goes beyond translation to create tailored content that resonates with your target consumers, whether they’re in Mexico, Peru, the US, or beyond. We clarify what to say and how to say it, crafting messages that inspire action and drive results.

Experienced Marketers

Marketing in Latin America can be challenging, but with our expertise, you can navigate the intricacies of each country, region, and locale with ease. We start by developing a style guide that serves as a North Star for your brand, defining your voice, style, and personality. From there, we craft customized messaging that mirrors your branding and resonates with your Hispanic customers.

Meet the Team

Get to know the expert team driving digital marketing success at Altura Interactive.

  • CEO

    Zeph Snapp

    CEO & Founder of Altura Interactive. Zeph helps businesses connect with Spanish speakers through specialized digital marketing services.

  • Operations Manager

    Selene Santes

    Our Operations Manager, Selene is an expert in creating personalized online solutions that maximize audience engagement and deliver exceptional results.

  • CRO & Analysis

    Arely Aguilar

    With experience in research, reporting and CRO, Arely has successfully implemented and improved conversion funnels for multiple clients.

  • Content Marketing & Localization

    Maura Palacios

    Maura is an Account Manager who coordinates and delivers effective SEO and link building strategies through excellent communication and teamwork.

  • PR & Sales

    Carolina Martínez

    Carolina is a digital marketing expert who helps businesses improve their digital presence by leading conferences and providing one-on-one consulting.

  • Local SEO

    Abril Leyva

    With a background in competitive analysis and copywriting, Abril is a Local SEO expert dedicated to delivering high-quality content.

  • SEO & Design

    Andrea Pelayo

    Andrea is an SEO and graphic design specialist with expertise in optimizing websites and creating visually engaging digital content.

  • Content Marketing & Localization

    Bárbara Martínez

    With a background in journalism and communication, Bárbara excels at creating optimized content that captures your brand’s voice.

  • Paid

    Nora Abad

    Nora is experienced in paid campaign management and quality control, with a strong commitment to organized, high-quality work.

  • Social Media

    Luisa Elizondo

    Luisa excels in social media, content creation, design and copywriting, bringing creativity and precision to every project.

  • Content Marketing & Localization

    Sandra Vázquez

    Sandra is an Account Manager experienced in localization, in charge of ensuring our clients’ brand messages are delivered the right way.

  • Content Marketing & Localization

    Tessa López

    Tessa is a copywriter who creates optimized content, ensuring all her work meets high-quality standards and effectively fulfills client objectives.

About Our Services

We offer a range of Hispanic digital marketing services designed to help businesses connect with Spanish-speaking audiences across the globe.

Spanish SEO

Spanish SEO services ensure that your web pages and site content are optimized for performance in Spanish-speaking countries. We use the latest SEO techniques to ensure that your content resonates with consumers in your target markets.

Content Marketing

We develop original content for your brand, but also transcreate your existing content to create customized messaging that goes beyond simple translation and maintains the tone of your brand, while making an extraordinary impact on your Hispanic customers.

Spanish PPC

We don’t use just any keywords for your PPC campaigns. We examine the data and select keywords that will reach the target audience, whether they’re in LATAM, Spain or the US. In this way, we ensure optimal ROI on your PPC ads.

Social Media Management

What’s important to LATAM consumers? We find the Hispanic people, places, and trends related to your products and services. You don’t need to fret over your social messages getting lost in translation when we’re assisting you.

Your Guide to Hispanic Customers in the US and Abroad

Tell us more about your brand and your unique needs, and our team of digital marketing experts will create a customized strategy that will help you achieve your goals.

Get a Free Consultation

Share a deeper look into your needs with our comprehensive questionnaires designed for small businesses and agencies.

Frequently Asked Questions

What Digital Marketing Services Do You Offer?

We offer a wide range of digital marketing services tailored specifically to the unique needs of your business in the Spanish-speaking market. Our services include:

  • Paid Acquisition (PPC, Paid Social, Display/Remarketing)
  • Original Content Marketing (Blogs, Guides, Research, Link Attraction)
  • Localization (Transcreation, Translation, AI Translation, Editing and Proofreading)
  • SEO (Localization, Content Strategy, Keyword Research and Validation, SERP Analysis, Link Building)
  • Community Management (Social Media Management, Content Planning and Creation, Creative Services).

We pride ourselves on developing customized strategies that will drive results and help you achieve your goals.

How Will You Develop a Customized Strategy for My Business?

We understand that every business is unique and requires a personalized approach to digital marketing. That’s why we take the time to understand your business goals, industry, target audience, and competition to develop customized Hispanic marketing solutions specifically for your business. Our process includes the following:

  • Initial Consultation: We start by learning about your business, goals, and pain points to understand your needs better and how we can help.
  • Research and Analysis: We conduct thorough research and analysis of your target audience, competition, industry trends, and best practices to develop a data-driven strategy.
  • Strategy Development: We develop a customized digital marketing strategy tailored to your business needs, goals, and budget.
  • Implementation: Our team of experts implements the strategy, creating and optimizing content, running PPC campaigns, and managing social media and email marketing efforts.
  • Measuring and Refining: We monitor and measure the campaign’s performance and adjust our strategy as needed to ensure we’re driving results.

We aim to work closely with you every step of the way to ensure we’re developing a strategy that meets your unique needs and helps you achieve your business goals.

How Much Do Your Services Cost?

We typically work on a retainer starting in the low four-figure range. We allocate bandwidth based on the specific needs of your campaign. This means you’ll receive the right level of support without paying for services you don’t need. Contact us to learn more about our pricing.

What Is Your Process for Measuring the Success of a Campaign?

We believe that measuring the success of a campaign is essential to its effectiveness. That’s why we follow a data-driven approach to campaign measurement and optimization. Our process includes:

  • Defining Key Performance Indicators (KPIs): We work with you to define the KPIs that are most important to your business goals, whether it be increased website traffic, improved search engine rankings, or higher conversion rates.
  • Setting up Tracking and Analytics: We use industry-leading tools and technology to set up tracking and analytics that allow us to measure the success of the campaign and identify areas for improvement.
  • Regular Reporting: We provide regular reports that provide insight into the campaign’s performance, as well as recommendations for further optimization.
  • Campaign Optimization: We use the data we gather to optimize the campaign in real time, ensuring that we’re driving results and meeting your business goals.

Our goal is to provide you with the insights you need to make informed decisions about your Spanish digital marketing strategy and drive success for your business.

How Long Does It Typically Take to See Results from a Campaign?

The length of time it takes to see results from a digital marketing campaign can vary depending on the type of campaign, the industry’s competitiveness, and the campaign’s specific goals. In general, you can expect to see results within the following timeframes:

  • SEO: It can take anywhere from a few weeks to several months to see noticeable improvements in search engine rankings. It’s important to note that SEO is a long-term strategy that requires ongoing effort and optimization to improve and maintain results.
  • PPC: With PPC advertising, you can see results almost immediately after launching the campaign. However, gathering enough data to optimize the campaign for maximum effectiveness can take a few weeks. Then, over the next few months, we look at improvements and scale.
  • Social Media (Organic, Paid or Branding): The length of time it takes to see results from a social media campaign can vary depending on the size of your following, the frequency and quality of your content, and the specific goals of the campaign. Generally, it can take weeks to months to see noticeable improvements in social media engagement, reach, and conversions.
  • Email Marketing: The success of email marketing campaigns can vary depending on factors such as the size and quality of your email list, the frequency of your campaigns, and the relevance and quality of your content. Generally, you can expect to see some results within the first few weeks of launching a campaign, but it may take longer to see significant improvements in open rates, click-through rates, and conversions.

It’s important to remember that digital marketing is an ongoing process, and results may vary depending on your specific goals and the strategies employed. Our team will work diligently to help you efficiently achieve your business goals.

How Do You Stay up to Date with the Latest Trends and Best Practices in Digital Marketing?

Keeping abreast of the rapidly evolving digital marketing space is essential to delivering effective results for our clients. It’s especially important for digital marketing in Spanish. To stay on the cutting edge, we use a variety of strategies, including: ongoing education; collaboration with other experts; training on the newest tools and technology; continual research and analysis of industry changes.

Do You Specialize in Any Particular Industries or Markets?

Our focus is on working with companies that are looking to connect with Spanish speakers, regardless of where they are or what industry they’re in. We’ve successfully run campaigns for clients in competitive spaces such as: Real Estate, SaaS, Fintech, B2B, eCommerce, Legal, Home Services, Crypto, and more.
Whether you’re a small business looking to expand your reach, or a large corporation seeking to connect with Spanish-speaking audiences worldwide, we can help.

Can You Provide Examples of Successful Campaigns You’ve Managed for Other Clients?

We’re proud to have helped numerous brands achieve their digital marketing goals since our founding in 2010. Our success stories speak for themselves, and we invite you to check our client case studies to see the tangible results we’ve achieved for our clients. We’re also happy to provide a list of satisfied clients who would readily share their experiences working with us.

How Will You Communicate with Me Throughout the Campaign?

Clear communication is critical to the success of any digital marketing campaign. We’ll prioritize staying in touch with you throughout the campaign to ensure we meet your needs and drive results. Our primary communication tools are Slack, video calls, and email, allowing easy and efficient communication and collaboration. However, we’re flexible and can adapt to your preferred communication method, if necessary. We’re always available to answer your questions, provide updates and discuss any concerns you may have. Our objective is to ensure you feel informed and confident about the progress and success of your campaign.

How Much Involvement Will I Have in the Campaign Development and Implementation Process?

We believe in working closely with our clients throughout the digital marketing campaign development and implementation process. We also understand that each client is unique and prefers different levels of involvement. Some clients prefer to be involved in every step of the process, while others prefer a more hands-off approach. Regardless, we’ll ensure that you’re informed every step of the way.

Ready to grow your business? Let’s chat

We’d be happy to hear from you!