Spanish Social Media Management
Altura’s Spanish social media management is an end-to-end service. We identify the social media platforms most aligned with your target customers, create engaging content, and then promote.
Often, we partner with clients who are engaging the Hispanic market for the first time. Integrated with our Spanish content marketing services, social media management requires proper translation. Even better, our experts adapt your messages to effectively target consumers across Hispanic markets, whether they are Colombian, Mexican, Spanish, etc.
Read more about Translation vs Localization
Spanish Social Media Management Process
First, we identify the social media platforms most suited to engaging your targeted, Hispanic consumers. A dedicated style guide informs us about your consumers, what they care about, and their preferred social media channels.
Next, we use a process of transcreation to create content for new markets while maintaining the voice and brand of your company.
Read more about Transcreation
Lastly, we proudly promote your content. Our experts use marketing experience to leverage social media platforms for optimal ROI.
Spanish Social Media Management Mistakes
History is filled with humorous to humiliating English-to-Spanish translations. While Spanish speakers easily dismiss translation mishaps, do you want such mistakes committed by your brand?
During it’s Mexican market launch, Parker made an embarrassing Spanish translation mistake.
Use of the Spanish language changes depending on region. A consumer in Mexico may use different words, phrases, or expressions than a buyer in Spain.
Furthermore, our social media management services do not use “neutral” Spanish. We tailor content so it looks, sounds, and feels “local.”
Read more about Building Brand Authority in Latin America
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