When beginning a Spanish inbound marketing project, one of the first determinations that you will need to make is how to address the people you are targeting. In Latin America this can be tricky, as there are many social norms that must be followed. To further complicate matters, these customs change depending on the country, as well as your target consumer.
This infograph will help you navigate the differences in how to address others.
Check out more information about forms of use Tú and Usted in the Spanish speaking countries.