Are you interested in getting more business for your legal clients?

We attracted over 1,000 additional clients in 6 months!

Often, other marketing teams come to us for translation assistance and find that marketing to Hispanics in the United States requires more thought. However, it pays off.

Consider common problems their legal clients face:

Spanish is an incredibly popular yet diverse language in America.

So, you need specialists who can translate your legal service pages and digital assets while leveraging the appropriate terms.

Some potential Hispanic clients are using search engines in Spanish and/or English. That means your ads and service pages need to be optimized for the right Spanish keywords.

Law firms balance Spanish SEO services with PPC campaigns. Likewise, some quickly lose money and opportunity because ads are not aligned with localized language and consumer behavior.

Read more about Spanish SEO

Legal SEO Case Study

Consultwebs is a digital marketing agency that specializes in search engine marketing, SEO, and PPC for law firms. The agency seeks to expand services to more Spanish-speaking clients.

So,they turned to Altura Interactive. The end result?

*A 133% increase in time spent on page

*Over 4,000 organic website visits via Spanish keywords

*Over 1,000 Spanish leads in under five months

The Big Assist

Consultwebs’ Digital Marketing Manager, Monica Tarantino:

MONICA: Lawyers come to us to develop content. But, when we signed a large client, with a predominantly Hispanic audience, we realized we needed to create Spanish content with faster turnarounds.

Before Altura Interactive, we didn’t have a heavy Spanish focus. Basically, we wanted Altura to assist us with content creation.

“Our VP of Business Development vetted you and highly recommended you. As far as he was concerned, you were the only choice…The relationship comes easily with Altura Interactive.”

Get Custom-Fitted

MONICA: In many cases, you don’t want ‘proper’ Portuguese or Spanish—you want the style that fits the area. You want to capture their dialect, passions, and pain points. That’s what Altura Interactive helps accomplish.

Read more about Transcreation

It started with just providing us with the translations we asked for. We had those first couple of sessions, submitting content back and forth to nail the style.

Read more about Spanish Translation vs Transcreation

Altura was helpful in making sure everything made sense. They even provided advice regarding workflow. Altura worked hard to understand our style and needs of the client.

“It’s easy to talk about what we need and move projects along.
It takes me all of a minute to email Selene and attach a doc for translation. Done.”

Spanish SEO + SEO for Lawyers = Altura

MONICA: Now, Spanish keywords and titles help content rank better in localized search. And, when another client wanted Portuguese content, I had the ability to upsell and say, “Oh yeah, we can do Portuguese.” That’s thanks to Altura. From content marketing to PPC campaigns, the entire company uses Altura Interactive for Spanish translations.

Read more about Spanish Keyword Research

Altura Interactive handled 100% of the content translation on that client’s website for us. And it’s not just ‘good content’—it’s keyword optimization. We helped them achieve around 4,000 organic sessions.

“Altura Interactive handled 100% of the content translation on that client’s website for us. You keep surprising us with your enthusiasm and willingness to help.”

Search Relevance Equals Dominance

MONICA: The length of time people spent on each page proves that the Spanish content we’re serving to users was related to their search and relevant to their needs.

In just five months, we helped our client decrease bounce rate and generate around 1,000 new Spanish leads. We’re considering expanding into Chicago markets. Right away, Altura volunteered to do market research for us. In the same way that we’ve been able to surprise clients by offering more services in Spanish and Portuguese.

“It’s no exaggeration to say that Altura’s involvement enabled us to help the firm dominate the Spanish market in Houston.”