Should an Entrepreneur Invest in Crypto? You can’t glance at the news without mention of crypto. But, should an entrepreneur invest in cryptocurrency? The word entrepreneur invokes thoughts [...]
Mexico continues to inspire and attract startups, investors, and businesspeople from around the globe. For example, as of February, 26,000 fintech companies exist worldwide and 40% reside in the [...]
SaaS Marketing SaaS marketing requires effort focused on converting and retaining customers. SaaS features a longer sales cycle, providing buyers ample time to initially evaluate solutions, [...]
Newsjacking has several connotations. When done well, it helps a brand gain online attention, resulting in more web visits. Furthermore, it provides opportunity for branding, helping a company [...]
English to Spanish Translation Tips One or two awkward experiences in using Google Translate has your marketing team desperately seeking English-to-Spanish translation tips. A novice quickly [...]
Marketing in Latin America Since Covid More American and global brands take interest in marketing in Latin America. While 20/20 designates perfect vision, no one saw 2020 coming. Covid-19 impacts [...]
In this post we will highlight a few areas that you should look out for when your website has been translated to Spanish and some mistakes brands usually make.