Spanish Translation vs Transcreation It’s not really a matter of translation vs transcreation. There’s no comparison when it comes to preserving brand identity and mission. Many [...]
English to Spanish Translation Tips One or two awkward experiences in using Google Translate has your marketing team desperately seeking English-to-Spanish translation tips. A novice quickly [...]
Hispanic Marketing Strategy for Luxury Brands Hispanic marketing strategy requires attention to detail. Basic English-to-Spanish translation does not work well as you’ll learn below. Even [...]
English-to-Spanish PPC Strategies Our PPC specialist was handed 600 keywords related to an English-to-Spanish PPC campaign. Guess how many out of the 600 got validated? Just seven percent! And, [...]
Top Hispanic Marketing Campaigns What does a top Hispanic marketing campaign look like? Brands have been trying, succeeding, and failing in answering the question for decades. Major brands [...]