Fintech in Latin America Investors and economists have projected the rise of fintech in Latin America for some time. In 2017, Latin America was recognized as a region badly in need of banking [...]
Cryptocurrency in Latin America Cryptocurrency in Latin America is going to be a recurring news topic. El Salvador made news this week, becoming the first country in the world to make Bitcoin [...]
“Should I invest in Latin America?” Yes. Let me use the rest of the article to explain why. Banking in Latin America Latin America lacks traditional banking options that are more common in North [...]
Only China and India surpass Mexico when it comes to the number of remittances. A remittance is a transfer of money. Remittances are among Mexico’s top sources of foreign exchange. Since [...]
Over 7% of the world population speaks Spanish. But, smaller brands, startups, and (even) established companies get stumped, unsure how to do social media marketing in Spanish. Spanish is the [...]
Hispanic Marketing Strategy for Luxury Brands Hispanic marketing strategy requires attention to detail. Basic English-to-Spanish translation does not work well as you’ll learn below. Even [...]
Top Hispanic Marketing Campaigns What does a top Hispanic marketing campaign look like? Brands have been trying, succeeding, and failing in answering the question for decades. Major brands [...]
How to Advertise to Hispanics During the Holidays Marketers must be overstuffed with the holiday season by now, but what if I told you the festivities continue throughout Latin America? [...]
How to Market to Hispanic Consumers Within the last five to ten years, more brand want to know how to market to Hispanic consumers. The bad news is that to date, many United States brands do not [...]